Link Cheating On The Rise

Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. What is link cheating?

Link cheating is when the other party in a link exchange does not live up to the bargain and does not add your link to his site. Link cheating can happen when you add someone else’s link on your site first, then submit your link info, and assume that they will reciprocate and add your link to their site. What often happens is they don’t add your link. And you end up with a one-way link, giving a link and getting none in return, improving someone else’s search engine ranking and not yours. Link cheating. Even worse, you end up wasting a lot of your valuable webmaster time and energy for nothing. And, often, you won’t even know it. You may not know you are the victim of link cheating or may not find out your link was never added to the other site until weeks or months later! Because link cheaters don’t email you telling you your link has been added to their site and they don’t email you telling you they have decided not to add your link (for whatever reason). They will just take advantage of the one-way benefit of you linking to them. Link cheating.

How can you protect yourself from link cheating? 
As a webmaster, protecting yourself from link cheating is very time consuming and frustrating. Of course, you can check every site you linked to and see if your link has been added to that site. This is very time consuming, even with a “link checker” tool, and you may not find your link even if it is there! Or, if you don’t find your link you can follow up with a polite email. And, if you don’t get a response within a week or two, you can remove their link from your website. Unfortunately, by then you’ve been promoting the other site(s) for a month or more and getting zero in return. Link cheating.

Link cheating costs trusting webmasters, trying to build their website ranking, a lot of time and a lot of irritation. A lot of time adding links, submitting links, checking links and, ultimately, a lot of irritation removing links which don’t reciprocate. One website owner became so fed up with link cheating (20 times in 2 weeks) that he changed his reciprocal link policy. no longer will add a link to their site unless their link is added first, and confirmed to them by email. They promise to then add your link provided it is deemed suitable and acceptable. And they will no longer be a victim of link cheating, by avoiding sites who force you to use those automated you-go-first-but-we-don’t-have-to-reciprocate link management programs. Many of these are good programs but they are being abused by bad webmasters.

As for the link cheaters, in the interest of internet honesty and fair play, webmasters who offer a reciprocal link exchange should abide by the agreement. If someone links to you you should honor the link exchange and reciprocate. That means adding the other party’s link to your site. Or, if you have decided not to reciprocate at least have the professional courtesy to email the other party stating that their link has not been accepted.

Link cheating is reaching epidemic proportions and appears to be on the rise. And there appears to be no easy cure. But here’s some good advice for website owners and webmasters who wish to trade links … beware … be aware … and don’t cheat.

Maya Pinion is a freelance writer and contributing editor for News4Net. is credited with coining the term “link cheating”.


8 Essential SEO techniques

1) Title Tag – The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it’s own title tag.

2) ALT Tags – ALT tags were meant to be for text browsers because the images didn’t show in text browsers and the ATL tags would tell the visitor what it’s about. You should put your main keyword(s) in the ALT tags, but don’t over do it because you could get dropped in the results or even worse banned for life!

3) Link Popularity – Link popularity is the most powerful SEO tool out of all them. Most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).

4) Keyword Density – This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don’t over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.

5) Page Size – Your web page’s speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.

6) Rich Theme – Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that’s related to your market and link them out to other related content on your site. Try to get 200 web pages or more.

7) Web Site Design – This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today’s leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.

8) Insite Cross Linking – This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

Matt Colyer is the owner of the Superior Webmaster []. He also is a php, CGI and ASP developer.

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Why Do You Need To Hire a Virtual Assistant?

Everybody you know probably already has a Virtual Assistant. Maybe even the store around the corner… And you are still trying to think why hire a VA?

Virtual Assistants are great to have because of so many factors. You may even decide to forget about having on site staff when you realize the advantages.

No Equipment Costs

When you have an office, you will have furniture and equipment for your staff – extra space, desk, chair, computer and even coffee maker. With a virtual assistant, you do not have to bother with these things.

No Long Term Commitment

You can hire a VA hourly, weekly, monthly, per project or on going basis. It is always your choice. If you think you do not need a full time assistant, you can do it per project – just no hassle.

No Benefits Cost

You do not need to worry about paying taxes, insurance, or sick and vacation time. This alone will save you a good deal.

No Training Needed

Virtual Assistants are normally experienced and trained already. When you hire one, work will immediately start. No training will be done, unless your requirement is with a specialized field.

No Idle Time

No coffee breaks! Every penny you pay your Virtual Assistant has an equivalent amount of work. If you do not need a VA, you do not have to pay for the time.

You can fully maximize the potential when you hire a VA. Normally, virtual assistants from the Philippines are constantly getting great feedback from entrepreneurs worldwide. It is because they are hardworking, intelligent, communicates well and most especially their rates are very affordable.

So what are you waiting for, hire a virtual assistant now!

Zarah Pimentel is a proud mom to a 4year old girl. She has an outsourcing business, Hire a VA and is content with helping entrepreneurs grow their businesses by assisting them in more ways they can imagine.

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Directory Submission Service – How Important it Is

There is no doubt that submitting a website to the right directories is of great significance for success. However, it is often extremely difficult appropriate directories to be found which is why the so called directory submission service has been gaining a lot of popularity recently.

Basically, this service allows a website’s owner save a lot of time and efforts due to the fact that website’s runner will not have to seek and choose directories by him or herself. There is usually a small fee needed which is valid for a certain period of time (often 1 month). Anyway, there is a very common question: is the directory submission really that important?

Well, it is! Actually, directories used for submitting play a huge role for the success of a website since these directories determine the amount of visitors. It is logical that if a website has been submitted to appropriate directories (better directory submission service is used), it will gain a much greater amount of visitors than if wrong directories have been used for submission.

And what everybody wants for their website is more visitors, right? That’s why a professional directory submission service should always be used. It will guarantee that the website will be submitted to the right directories which will assure better ranking, high PR, good reputation and, of course, more visitors. But using professional submission service is good for one more reason: fewer mistakes are likely to be made.

For example, many “amateurs” in the SEO field tend to think that the more directories they submit to, the better ranking will be achieved. However, that’s not true at all since all low PR directories are usually hosted by the same server! It means that even by submitting a website to hundreds and thousands of directories like that, good ranking will still not be achieved. Of course the only way a website’s owner could protect from that and many other mistakes is by using a professional directory submission service. These services done by professionals will submit your articles to highly relevant sites and improve your rankings.

Directory submission service is one of the most important part of article marketing. Click here to see a recommended directory submission service

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One Way Links – Is it Really That Good?

One way links service has become pretty popular lately and it is not surprising that the number of people who look for such services is increasing every single second. Anyway, it is still a problem that many people don’t have even general information about the so called one-way building of links. Only one knows what the reason is. It could be because people are just not interested or maybe it is owed to the fact that the one-way linking has been used practically for a very small period of time (less than a couple of years).

However, it is a fact that one way links service plays a significant role for a website’s success. Unsurprisingly, the service needs to be delivered only by best SEO experts if excellent results are wanted otherwise the entire procedure is likely to turn out to be a waste of time, money and efforts.

Probably, some of the readers have heard of the three-way link building, which is normal actually as it has existed for much longer time as a term. Anyway, three-way linking and one-way linking should not be compared in any way just because the enormous difference concerning the quality and effectiveness. Basically, a three-way link building concerns two people: one having two websites and another having just one website. Here is the deal: if the person having two websites link to the website of the other person, the person having just one website will link to the other website of the guy running two websites. It sounds kind of complicated, doesn’t it?

It does not matter, actually! After all, it’s all about One way links service. The best thing about it is that it can be applied to anything: articles, blogs, social-media and many others. It’s really amazing but that fact also proves the incredible relation between quality of linking services and website’s overall success.

Building One way links is one of the most important steps in optimizing your website for maximum visibility. Click here to see a recommended One way links service

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